friday social - How To Deal With Analysts: #19 White Papers | HaveMacWillBlog (aka Robin Bloor’s Blog)

a collection of pre-weekend thoughts and comments on social media by benedikt koehler, digital gnostic and pre-emptive adopter.

My German Blog: blog.metaroll.de

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How To Deal With Analysts: #19 White Papers | HaveMacWillBlog (aka Robin Bloor’s Blog)

There are four kinds of Commissioned White Papers: The Puff Piece, The Thought Leadership Piece, The Thought Leadership Piece with Product/Service, Case Studies/Best Practice

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